Why You Shouldn't Do a Startup

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February 16, 2023

Why You Shouldn't Do a Startup

I often get asked by aspiring founders if they should start a company.

My answer is always the same... "NO!"

The following text is brought to you by ChatGPT. I seeded chat GPT with my own ideas, and allowed it to compile this newsletter this week. We will see how this goes.

Are you thinking of starting your own company?

Have you always dreamed of being your own boss and bringing your ideas to life?

While the idea of entrepreneurship may be exciting, it's important to understand the realities of what it takes to start and run a successful business. In fact, there are a number of significant challenges that you'll need to overcome, and if you're not prepared for them, they can derail even the most promising startups. So, before you take the leap, we wanted to share with you the top 10 reasons why you shouldn't start a company. Read on to learn more about the potential pitfalls and obstacles that you'll need to face, and find out if you're truly ready to take on this exciting, but demanding, journey.

Relationships can go to hell

Starting a company can put a significant strain on personal relationships, such as with family and friends. The long hours and intense focus required to start a company can leave little time for personal relationships, leading to a lack of work-life balance and burnout. Additionally, communication breakdown and disagreements over priorities can arise between the founder and their partner or family members.

You will have no time, no life, and work incredibly long hours
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Entrepreneurs often work long hours, sacrificing personal time and relationships to pursue their business goals. Starting a company often requires giving up other priorities and dedicating a significant portion of time and energy towards the business.

Every day will be filled with volatility and a lack of stability

Startups by nature are uncertain and face many ups and downs, which can be stressful for founders and their families. The lack of stability can make it difficult to plan for the future and can lead to a high level of uncertainty and anxiety.

Finding the right people is incredibly hard

Hiring and retaining top talent is crucial for a startup's success, but it can be difficult to compete with established companies for the best candidates. Additionally, finding the right people who are a good cultural fit and share the same vision for the company can be a challenge.

Securing funding is also incredibly hard

Raising enough capital to sustain the business and support growth is a major challenge for many startups, especially in the early stages. It requires a significant amount of effort and skill to convince investors to invest in a new and unproven idea.

You will cut deep into your facings, and eventually have no money

Starting a company often requires a significant personal financial investment, which can be stressful for founders and their families. The financial strain can make it difficult to make ends meet and can lead to a significant amount of stress and anxiety.

You will feel more isolated than you’ve ever been before

Entrepreneurship can be a lonely journey, as the responsibilities and decisions rest largely on the shoulders of the founder. This can lead to a sense of isolation and loneliness, which can be difficult to overcome.

Finding PMF is next to impossible

Identifying a problem that a large enough target market is willing to pay for and developing a solution that effectively addresses that problem is crucial for the success of any startup. However, it can be difficult to find product-market fit and to develop a solution that meets the needs of the target market.

Decision making will cripple you, cause deep decision fatigue
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Startups require founders to make difficult decisions, such as layoffs or pivoting the business, that can have a significant impact on their personal lives and those of their employees. The pressure to make these decisions can lead to a significant amount of stress and anxiety, as well as deep decision fatigue.


The pressure that surmounts is similar to taking the winning shot in the NBA Finals

Founders are under constant pressure to deliver results, make decisions and raise funds, which can be stressful and overwhelming. The pressure to succeed can be all-consuming, and it can be difficult to maintain a sense of perspective and balance.

If you can read these things, understand what they mean, and remain unfazed, then you should start a company. However, it's important to remember that entrepreneurship is not for everyone

In conclusion, starting a company is not for the faint of heart. It requires sacrifices, hard work, and a willingness to endure both the ups and downs that come with the territory. But for those who are willing to take on the challenge, the rewards can be immense - both personally and professionally. While this list may seem daunting, it's important to remember that with perseverance, dedication, and a bit of luck, anything is possible.

So, to all the aspiring entrepreneurs out there, don't let this list discourage you. Instead, let it serve as a reminder that starting a company is not easy, but it can be one of the most rewarding experiences of your life. And if you are still unfazed by the challenges ahead, then go out there and make your dreams a reality. I can't wait to see what you'll accomplish.

Did you know I launched a podcast called "The Rollercoaster"? I interview founders who have exited their companies and talk about the rollercoaster that was required to go from 0 to a massive exit.

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